Adding an infographic to your content can boost traffic. In addition, readers find the visual format of infographics more entertaining. In many cases, an infographic can be the most effective way to present specific data types.
You want to choose the most appropriate infographic format for the data you wish to present.
Here are 4 instances when to use an infographic.
1. An Infographic Says It Better When You Want To Simplify A Lot Of Complex Data
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One sure way to lose your audience’s attention is to bombard them with large data sets or long-form texts on complex topics. Instead, you can make it easier for your audience to digest such data using visualization or statistical infographics.
These infographics combine text, numbers, and figures with charts, Venn diagrams, and bar graphs to effectively present survey/study results or data-driven arguments.
Apart from making the content easier to comprehend, visually supplying statistical or complex data also increases people’s ability to retain the information.
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2. An Infographic Says It Better When You Want To Provide Visual How-To Instructions
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It can be challenging to keep your concentration when you’re reading through a long list of instructions. Presenting step-by-step instructions in the form of a how-to infographic is far more effective. How-to infographics, or process infographics, are designed to visualize and summarize steps in a process.
You can use this type of infographic for any information that involves a step-by-step process, such as recipes, product guides, or a flow of yoga poses.
Most how-to infographics provide a top-to-bottom or a left-to-right flow of information. You can make it easy for readers to follow the flow by numbering the steps and giving direction cues such as arrows.
3. An Infographic Says It Better When You Want To Create A Timeline Of Events
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When you want to show the history of a topic or provide an overview of events, you can use a timeline infographic.
Organizing these events in a timeline format. Then, adding visual elements will help your audience see how events followed each other.
Since this type of infographic shows the evolution of events in chronological order, it lends itself to storytelling. Telling a story engages your readers on an emotional level, which can help you win them over and buy into your ideas.
4. An Infographic Says It Better When You Want To Stand Out From The Crowd
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Suppose you are competing for attention and site visitors against bloggers who also incorporate engaging infographics in their content. In that case, it may be time to step up your game with animated infographics.
With animated infographics, you can choose to animate one or multiple elements. Each moving piece represents a different and essential part of your data.
By incorporating motion in your infographic, you’re better able to capture and hold your reader’s attention. Like visualization and statistic infographics, animation infographics are great for presenting complex ideas,
These are only four examples of instances when an infographic says it better. Can you think of another one? Leave a comment and let us know.
