Steve Jobs once said: “People don’t know what they want until you show it to them.”
Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers?
Or was he talking about both?
It’s time to find out.
Today, we’re excited to launch Ask a Content Strategist, a new content strategy advice show inspired by our popular mailbag column. Each episode, I’ll be joined by a rotating cast of content strategy experts in our downtown studio to tackle your most pressing questions and challenges. Tune in to discover which best practices are misguided, the channels you should be prioritizing, how to get buy-in for content, and much more.
You can watch the full first episode here, and in this post, I’ve included a few of my favorite moments from episode 1:
1. What should I do if I’m the sole content marketer at my organization?
A shocking number of content marketing teams are a team of one—even at some Fortune 1000 brands. Deanna Cioppa, Contently’s head of content strategy, reveals why you should avoid taking on too much—or you’ll be spread out like saran wrap over a platter of mediocre content.
2. When should I gate my content?
Way too often, marketers trap their best content behind a landing page with a form—turning off 75 percent of their audience in the process.
Here, I reveal my simple rule to determine whether it makes sense to “gate” content behind a form—and why most marketers get this crucial decision wrong.
3. Which newsletter format works best?
As anyone with a Substack will tell you, newsletters are hot right now. But which format works best? Senior Content Strategist Kat Lisciani reveals the approach that’s working best for the publications of her award-winning clients.
We’ll have a new episode out every three weeks. And if you have a question of your own, enter it below for the chance to be featured on the show!