If you are blogging but not using social media, this is a reminder post. Go through this quick list of social media platforms for bloggers and businesses.
Do you know how many blogs are out there currently? If you guessed 600 million, you’d be correct. According to recently published blog statistics, “There are currently 600 million blogs on the internet out of 1.7 billion websites.” So much for the argument that people have no interest in reading blogs anymore.
With a statistic like this, if you’re going to create a successful blog, marketing becomes that much more critical. You must find unique ways to promote your blog to stand out from the stiff competition. You can start with social media.
In this day and age, more and more social media platforms are emerging while the most popular continue to evolve, making choosing a platform to promote your blog more of an ongoing project than a one-off decision.
Fortunately, with a bit more guidance on the most suitable social media platforms for bloggers and how to develop a strategy for social media marketing, you can maximize your reach and connect with your audience in a much deeper way. Most importantly, you have to create a personal brand on social media.
Top Social Media Platforms For Bloggers To Get Exposure
Before we dive into tips that will help you promote your blog on social media, let’s explore nine social media platforms that you should be utilizing for blog exposure.
Instagram is one of the most widely used social media platforms. With over a billion active daily users, you’d be a fool not to explore this platform as a channel for blog exposure. Bloggers can share a good mix of content on Instagram. From videos to images to reels to live streams, you can find creative ways to share thought-provoking blog content on this platform that sparks conversation and drives followers to your website to read the full post.
One of the most annoying things about Instagram, though, is that you can’t use direct links in your post captions. However, you can always direct traffic to the link in your bio, so long as your content is interesting enough for people to want to leave the app and learn more. Now, you can even use links in your Instagram stories.
Facebook is another best social media platform for bloggers to get blog exposure. Billions of people use Facebook every day, which is why it’s the most popular social media platform to date.
Additionally, millions of businesses are using Facebook to their advantage, promoting their brands through ads, growing customer relationships in groups, running dedicated business pages, and making great use of live streaming tools.
- Bloggers can use facebook just like the millions of businesses to grow their following and promote their blogs.
- You can create a dedicated page and group for your blog and share links to your most recent content.
- You can also take advantage of FB ads and drive traffic to your blog that way.
Next on the list is twitter. People love it for the emphasis on real-time engagement and community building. They also like it because there’s so much content shared. It’s a nice place for a blogger to be.
Bloggers can make great use of hashtags, choosing specific ones for their blog’s niche and individual posts. You can also tweet the links to your blog posts and other social media platforms to stay connected with your community and have real-time conversations with people.
If you want to get ideas, here are some fantastic twitter content ideas to tweet about.
Linkedin is another best social media platform for bloggers that can boost your blog’s exposure. It’s considered the social media platform for professionals. People constantly share news, information, trends, and updates while also making strategic business connections.
Bloggers can use LinkedIn to showcase their expertise.
For example, you can create articles for your LinkedIn profile and share links to your blog in your posts. You can also comment, like, and share posts from people in your audience to further your connection.
Note: Save the image below to Pinterest boards.
YouTube also makes this list of social media platforms you should be utilizing for blog exposure. Surprisingly enough, it’s the second-largest search engine behind Google. Users are searching for any and everything on this platform, including bloggers.
It’s often said that people are more likely to watch a short video than read a 500-word blog post, and it may very well be true. People love video content these days and want more of it.
Bloggers can take advantage of video marketing on YouTube by breaking down their blog topics into short videos. You can use your YouTube video in the actual blog post on your website and share the link to your blog in your YouTube video’s comment section to take advantage of solid cross-promotion.
Pinterest is excellent for boosting your blog traffic as well. Although it started as a social media platform that seemed geared more toward a feminine audience, it’s since evolved into a platform everyone enjoys, from businesses to bloggers to people who just crave visual content.
- Bloggers can use Pinterest to link to their blog posts and share the visual elements of their personal brand.
- You can share extraordinary visuals and images that accompany your blog posts to spark an interest in your audience and get them to visit your blog.
Tumblr is good for blog exposure also. It’s a micro-blogging platform that’s incredibly easy to use. You can start a blog on the platform, follow other blogs, and find your tribe. Since it’s already set up to support bloggers, it’s one of the best platforms you can use to grow your following and direct traffic to your blog.
Although some people host their blogs directly on this platform, it’s best to keep your blog on your own website for SEO purposes and use tumblr instead as a way to share some of your most intriguing content that will get people over to your blog.
Another social media platform for bloggers is Medium. Its tagline is, “Medium is a place to read, write, and connect.” Like Tumblr, it’s a platform made for bloggers and other businesses looking to post articles, blog posts, and other written content on any topic.
You can start a blog directly on this platform or republish your blog posts on your Medium profile to extend your reach.
We’ve rounded out our list with Clubhouse. It’s a newer social media platform based on voice. You can have conversations with people around the world in real-time. Just pop into an audio chatroom, listen, and learn from your peers.
With podcasting growing in popularity, it’s wise to explore Clubhouse as a segue into podcasting. bloggers can use Clubhouse to talk with their followers about their blog content, open conversations with their peers, and grow a community through discussion.
Now, let’s look at tips that will help you promote your blog on social media.
Three Tips for Promoting Your Blog on Social Media
Ready to leverage social media, drive people to your blog, and improve your click-through rates?
Here are three tips to get you started:
1. Thoroughly Research your Target Audience
You should already know as much information as possible about your target audience. But you should dive deeper into the data you dig up about your audience’s social media use. You should find out things like the following to help you create a social media marketing strategy for your blog that resonates best with your target audience:
- Their favorite social media platforms
- The content they consume on social media
- How they navigate specific platforms
- What they use each platform for
- How much time they spend on their favorite social media platforms
- If they’re engaging with other bloggers on social media
Next, be sure the user experience on your social media and blog is top of mind.
2. Prioritize User Experience
On your social media platforms and your blog, be sure to prioritize user experience. UX is one of the factors Google considers when ranking web pages. Likewise, it’s another driver for increased exposure when your blog ranks well.
Your social media user experience matters too. You want to ensure your profiles are organized, well-maintained, and full of engaging and insightful content to give your followers the best user experience possible. You also want to ensure you’re encouraging engagement. So, keep your comments on for any feedback your audience might have, and be sure to put the link to your blog in all your bios.
Another tip for promoting your blog on social media is wisely picking your platforms.
3. Pick your Platforms Wisely
There are so many social media platforms for bloggers to choose from that it’s easy to get trapped in wanting to try them all. Instead, however, you should decide to grow your presence on the top 3 social media platforms for your target audience.
The social media platforms you choose should have a solid library of functions and features to help you grow your brand and drive traffic to your blog. Take the time to learn how to use them effectively.
For instance, you should pick platforms that you can live stream on, like Instagram or Facebook.
Livestreaming is a great way to build your blogging audience because it allows users to connect with you personally and put a face to the words on your blog. Be sure that you’ve mastered best practices for live streaming, like paying particular attention to how you stage your background. The more carefully chosen, clean, naturally-lit, and simple your background is, the better.
There are numerous social media platforms you can use for blog exposure. Instead of experimenting with every single one, choose the platforms that your target audience engages the most on, are the best fit for promoting your blog and offer the best opportunity to grow a dedicated community.
If you are ready to get started, here are some best social media scheduling tools for bloggers. Most of them are free to use and save time.