Start making money blogging with the best affiliate programs for mom bloggers in the parenting, baby, and kids niches. Affiliate marketing is the quickest and easiest ways to begin making money as a mom blogger.
This post includes affiliate links. If you make a purchase using an affiliate link I may get a few bucks, at no extra cost to you. As an Amazon Associate I earn from qualifying purchases. To learn more, read the Affiliate Disclosure.
If you’re new to Affiliate Marketing, start by reading my post Affiliate Marketing Basics for Bloggers to get familiar with how it works. You will also learn about the disclosures you should have in place before you start applying to affiliate networks and programs.
This post is all about the best affiliate programs for mom bloggers to use in the parenting, baby and kids niche.
Know your niche to make affiliate marketing work for you
As you begin choosing the best affiliate programs for your mom blog, first be clear what your ideal reader is looking for.
Is she a first time mom-to-be searching for the best baby gear to buy on a budget? Is your reader throwing a first birthday party and looking for creative ideas for decor? Or is your reader a busy mom of four? Maybe she needs recommendations for activity centers to keep the kids entertained while she works from home.
Know who you’re writing for, and choosing affiliate programs will be easier. Be clear what kinds of recommendations she’s looking for on your blog, and making money with affiliate marketing will work for you.
With your ideal reader in mind, start making a list of products and services that you personally use and love. You can look up every one of them online and see if they have their own affiliate program. However, some brands can only be found in an affiliate network.
In addition to your handpicked programs, there are great opportunities in the following recommended affiliate networks and programs.
Best Affiliate Networks for Mom Bloggers: Parenting, Baby and Kids Niches
An Affiliate Network is comprised of thousands of different affiliate programs covering pretty much every niche you can imagine. You first join the affiliate network, and then you apply to the programs within that you want to promote.
It’s easy to be accepted into the network, even for new bloggers, and then each individual program has its own enrollment process.
You may not be accepted into all of the programs you want, but I guarantee you’ll find a few good ones to get you started. You can always apply again later.
ShareASale Affiliate Network
ShareASale is my favorite of the affiliate networks and it’s great for mom bloggers. First, join the ShareASale network, and then apply to the programs you want to promote.
Here are some great affiliate programs for mom bloggers:
- The Spoiled Mama – organic and toxin free products for pregnancy
- PishPosh Baby – premier online baby gear store
- momAgenda – unique planners and organizers for busy moms
- Earth Mama Organics – safe, herbal solutions for mom and baby
- Green Kid Crafts – eco friendly STEM and craft activity boxes
- Janie and Jack – stylish, high quality kids clothes and accessories
- Bluum – product subscription boxes for moms
- Ergo Baby – top brand in baby carriers
The choices are nearly endless. I could spend all day listing out parenting, baby and kid related programs in the Share a Sale network, but instead I recommend you get enrolled now and then have fun browsing for yourself! After all, no one knows your ideal reader better than you!
There’s a long list of categories, including Family with the subcategories Baby, Kids, Mom. Other categories include Games/Toys, Education and Clothing. You can search by keywords such as baby gear, family, and homeschooling.
In the ShareASale network, you are the Affiliate and the brands are Merchants.
Awin Affiliate Network
Awin is a global affiliate network with affiliate programs for bloggers in every part of the world. While there are many programs to choose from, you’ll probably be most excited about everyone’s favorite – Etsy!
Here are some great affiliate programs for mom bloggers in the Awin network:
- Lillypost – books and reading experiences for children
- 2Modern – upscale baby and kids room decor and furniture
- Disney Movie Club – children’s entertainment
- Wordery – online bookshop with a great selection from early learning to young adult
- Etsy – creative, handmade and unique products moms love – the best reason to join Awin!
If you’re a mom blogger, you need to be an Etsy affiliate. There are so many great products to promote from baby shower invitations, gorgeous baby photo books, scrapbooking supplies, one-of-a-kind kids room decor, mom planners and so much more!
One neat thing about Awin is they have a free extension for Chrome. The extension makes it easy to create unique affiliate links for Etsy products, and other Awin programs, to add to your blog posts.
To find more affiliate programs to join on Awin, you’ll first select the Sector from the lefthand menu called Retail & Shopping. That will open up a long list of categories including Baby & Toddler, Childrenswear and Toys & Games.
Join the Awin Affiliate Network to get started. There is a small fee of $5 to enroll, and it will be returned with your first payout. Awin is a large, international network, and they require the enrollment fee to keep out bots and spammers.
In the Awin network, you are a Publisher and the brands are Advertisers.
Flex Offers Affiliate Network
FlexOffers is a great network with affiliate programs for every niche. I find their user interface really easy to navigate.
Once you’re in, check their Featured Advertisers tab every month to discover affiliate programs that recently raised their commissions.
Mom bloggers in the parenting, baby and kid niche – also in homeschooling – will find great choices such as:
- Crayola – the best toys and supplies for creativity
- Chicco – car seats, strollers, highchairs and more
- Gerber Childrenswear – baby clothes for newborns to toddler
- Highlights for Children – popular magazine subscription kids love
- My 1st Years – personalized baby gifts
- Albee Baby – great site for baby gear
- Homer – reading program and app for kids 2-8
First join FlexOffers. Under the Search Advertisers tab, scroll down to click “Family” on the left, and then you might want to uncheck “Teenagers” and “Senior Citizens” assuming those are outside your niche. Choose the programs and brands you love and click “Apply Now”.
As soon as you’re accepted, grab your links and start creating great content around your new affiliate partners.
In the Flex Offers network, you are the Affiliate and the brand are known as Advertisers. It’s free to join.
Rakuten Affiliate Program
The Rakuten affiliate program is different. Join the Rakuten affiliate network as an advertiser to get unique affiliate links to the products and brands you love, and earn commissions by recommending them on your blog.
- Maxi Cosi – high qualify car seats, strollers and travel systems
- NimNik – baby carriers and beautiful wooden toys for toddlers
- Stride Rite – high quality shoes for children
- Melissa & Doug – wildly popular line of wooden toys, fun crafts and educational toys
- A Pea in the Pod – maternity boutique
- Naturepedic – organic, natural crib mattresses and bedding products
To find great programs to join after you enroll, click on Programs and then Categories. Here you can choose from categories including Family, Clothing & Accessories, and Games & Toys.
Niche Smarts for Bloggers Workbook
Best Affiliate Programs for Mom Bloggers: Parenting, Baby and Kids Niches
If you do a Google search for your favorite brands and “affiliate”, you may find some in-house affiliate programs to join. An in-house affiliate program is run by the brand itself, even if the company sells products by other creators.
Becoming an affiliate for a favorite product would be an example of an in-house program for a brand.
The following two recommended programs are in-house programs that include a variety of different products. But they’re not networks, because once you’re in, you can promote any of the products they sell.
Ultimate Bundles Affiliate Program
The Ultimate Bundles Affiliate Program is a great way to get started with affiliate marketing as a mom blogger.
Ultimate Bundles are different collections of awesome digital products gathered together under themes. As an affiliate, you get access to a calendar showing which bundles are being offered at different times of the year, including evergreen bundles you can promote anytime.
The bundles are jam-packed, and the prices are incredible! For example, the Stay at Home Survival Bundle includes 7 workbooks, 5 eCourses, 4 printables, 4 eBooks, and 1 summit all for only $19.97 during the Flash Sale!
Additionally, you get a discount on bundles. While it’s not required, the best affiliate promotion content comes from using and reviewing the products yourself.
Affiliates get images and banners for each bundle, as well as swipe copy to use for your posts or emails.
The best part of the Ultimate Bundles Affiliate Program is the free Marketing Training. You can learn a lot about how to sell effectively, skills you can apply to every affiliate product you sell, as well as your own products, courses and services.
As an Ultimate Bundles affiliate, you can earn 40% of every sale.
Here are some of the best Ultimate Bundles to promote as a mom blogger:
There are also bundles for productivity, crafting, gardening and for bloggers like you!
Amazon Associates Affiliate Program
I am sharing Amazon Associates last, because you’re probably well aware of this program. If you’re not, get on it asap!
Every product you can imagine is on Amazon, and it’s pretty easy to grab the affiliate links and add them to your blog posts.
The commission rates are really low with Amazon, but there’s so many books, toys, baby products and more to promote. With strategy and consistency, you can definitely earn money as a mom blogger with Amazon.
When you first enroll, you have 180 days to get three qualified purchases from your links. The good news is, you get paid when someone clicks your Amazon link and buys ANY qualifying product. Yes, even if it’s not the one you linked to!
The bad news is, you can’t send your Amazon links out to your friends and family by email. You won’t earn any commissions that way.
Amazon has very strict policies. For example, you can’t share your links in emails, private Facebook groups or on Pinterest. Read the operating agreement and other policies carefully, get those first three purchases in, and you’ll be good to go.
Check out this excellent course by Debbie Gartner to learn how to earn with Journey to the Center of Amazon.
As of this post, here are the some of the most popular products in the Amazon Baby Shop right now. Which of these would your readers love?
Join Amazon Affiliates now and start earning on your favorite Amazon products.
How to Start Earning with Affiliate Marketing for Mom Bloggers
Start by reading my post Affiliate Marketing Basics for Bloggers which covers the basics you need to know. Learn more about the affiliate disclosures your blog should have in place before you start applying.
To learn more about affiliate marketing and strategies for success, I recommend the excellent course Affiliate Marketing Superstars. In a series of in-depth modules, Leanne Scott goes over everything you need to know about affiliate marketing.
She covers the basics, the legal piece, suggested programs to join, and the most effective post types. The course includes great tips to develop your own affiliate marketing strategy to start making money fast.
Have you started making money with affiliate marketing?
Do you have a favorite affiliate marketing network or program? What’s working for you? Share in a comment below!
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Heather Cottrell is a single mom blogger, business coach and marketing professional. She started her first business and blog in 2005, and years later evolved into a WordPress web designer and business coach for wellness pros. In 2020 Heather launched Single Mom Bloggers to help stressed moms create freedom with a blog or business to make money working from home. Learn more about Heather Cottrell here and at HeatherCottrell.com.