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Over the last ten years, the marketing industry has grown out of predominant print and television strategies to take hold of the most wide-reaching and effectively targeted marketing resource: social media.
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| Understanding Ads for Different Social Media Platforms: Everything You Need to Know: eAskme |
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Running ads and effective campaigns on social media can be the key to finding your target market and successfully bringing new customers on board.
However, navigating the number of different social media platforms and marketing to each one correctly can be difficult.
In many cases, it may be wise to pursue assistance in different areas, such as bringing on a Facebook advertising agency, utilizing management software, or seeking consultation.
Whatever path you choose, here is everything you need to know about understanding ads for different social media platforms.
There are different platforms:
Hopefully, if you’ve gotten this far, this is not a question you need to ask; however, it is just as much a mindset question as a fairly obvious one.
There are different social media platforms, and how you run ads on each one needs to be different.
While you can use several ad managers that will allow you to copy and paste your copy across platforms, this misses out on marketing to the platforms’ unique consumers.
Thus, before we begin, we must acknowledge several critical social media opportunities.
Facebook, Twitter, Instagram, and TikTok will be your big four.
There are several other platforms with more niche user bases, but many of these platforms function similarly, and you can take your strategies from these three platforms and adapt them.
Lastly, technological and media innovation occurs in a few months.
A new social media platform can always arise and gain popularity, so keep your ear to the ground and ensure you are ready to capitalize on unused ad space.
Facebook:
One of the first and most used social media platforms is Facebook.
While the user interface has several implications for running ads, its user base also demands a different marketing strategy.
Facebook’s regular users are primarily Gen X, Baby Boomers, and older Millennials. If you are trying to market a product to teens, Facebook should be your last focus.
If you are marketing to those over 30, Facebook is an excellent media service to focus on.
Amidst marketing to the right age group, Facebook is optimized for a particular type of ad. Image ads within the feed with bold text and enticing imaging that request a visit to your website or sales page are a great way to go.
Additionally, you want to focus on content that can be shared.
People will like or share something on their page—perhaps that has related content—which will help your ads succeed more on the Facebook platform. Lastly, Facebook users tend to be more willing to read the content.
While you shouldn’t overdo the amount of written copy on your ads, having a description with more information will serve you better than on other platforms.
Finding a Facebook marketing agency to help you handle the advertising platform can also be an excellent strategy to improve your success rates.
Twitter:
Twitter is all about brevity.
Boldness and comedy on Twitter will go a long way, so don’t be afraid to try new things.
And remember, whatever imagery you use should pop!
With a character limit and an interface that focuses on text over imagery, generating an advertising strategy that utilizes bold and noticeable textual claims or questions and provides easy-access links to product pages with more information and a copy is a way to go when running Twitter ads.
Instagram:
Currently, Instagram is one of the broadest-reaching marketing platforms.
It has regular users in Gen Z, Millennials, Gen X, and a smaller percentage of Baby Boomers.
The most significant difference in Instagram marketing is the importance of knowing exactly who you are marketing.
Whether you use pictures or videos, how much text and where you redirect your audience is critical.
Additionally, your ads will not be as prone to sharing as on other platforms.
Using competitions that mandate story sharing can help you significantly on this platform.
With both Instagram and services like Pinterest, ensuring your copy is visually intriguing is one of the most critical aspects of your success.
TikTok:
TikTok’s users are primarily Gen Z and younger Millennials.
If you are running ads on this service, they need to be videos, and they need to be short.
If you are unfamiliar with this type of advertising, finding specialists in social media video advertising, getting a consultation on generational marketing, and even hiring an individual to make relevant and regular videos for your ad campaign can bring you incredible success.
It’s Always Changing:
Remember, the social media and advertising environments are constantly changing, so keep your ear to the ground and be ready to ride the coattails of social media trends whenever necessary.
If you still have any question, feel free to ask me via comments.
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